Arts / Media / Marketing

Social Media Marketing Strategy: TikTok and Instagram Reels

Instructor: Ashley Kennedy

If you’re in marketing, the only thing worse than not having a social media marketing strategy is having a bad one. This course shows you how to use TikTok and Instagram Reels to boost your brand awareness and audience engagement, as well as effectively reach and expand your audience. Ashley Kennedy starts by discussing the role of short-form video in social media marketing, then details techniques to create strong short-form video regardless of the platform. She digs deeper into TikTok and Instagram Reels, highlighting the unique potential rewards of each, along with similarities you can leverage between the platforms. Ashley also provides insights on the TikTok algorithm, how to use hashtags effectively, capitalize on trends, and leverage influencers to aid in your marketing efforts. Even if you don’t have a background in video, Ashley gives you the tools you need to produce high-performing social media content for both TikTok and Instagram, a Meta platform.

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