About the role:
As a member of the Paid Social Team at Udemy, you’ll be at the forefront of Udemy’s global customer acquisition efforts, participating in Udemy’s mission of improving lives through learning.
As Influencer Marketing Intern, you’ll be responsible for developing the influencer marketing go-to-market strategy for Udemy. This is a key project that has the potential to shape Udemy’s marketing strategy in the future. You’ll evaluate the opportunity for Udemy to invest in that channel and define what would be the best strategy for success in terms of merchandising, creative, messaging, platform, placement and processes. You’ll always keep in mind the importance of brand voice and marketing efficiency from a revenue perspective in that process.
You’ll be part of the Performance Marketing Team whose priority is to ensure continuous growth at a global scale by acquiring new users to the platform. You’ll work closely with your teammates and other marketing teams such as Brand, SEO, Integrated Marketingas well as third party partners like Facebook.
We’re looking for a proactive individual with a passion for learning, social media platforms and influencers. You’re a detail-oriented individual with strong communication and analytical skills and a knack for creative problem solving. We’re looking for someone who’s not afraid to think out of the box, who can work seamlessly with different stakeholders and who has a deep understanding of the current influencer marketing landscape.
Here’s what you’ll be doing:
Develop the influencer marketing go-to-market strategy taking into account efficiency and brand voiceExplore and analyze opportunities in all channels where influencer marketing can potentially be leveragedPresent insights and findings to internal stakeholdersMonitor new trends in the social media and influencer marketing landscapeCollaborate with the rest of the marketing team and third party partners (Facebook etc.)
We are excited about you because you have:
Rising college junior or senior or currently pursuing a MBA degree with a marketing focusPrevious experience in marketing and foundational marketing skillsComprehensive understanding of the latest social media trends Strong communication skills and an outstanding capacity for collaborationSelf-motivated, well organized and strong attention to detailExcellent creative problem-solving and analytical skillsProficiency with Google Workplace (G Suite)A passion for online learning, and a desire to create opportunities that will change lives through learning globally
We believe anyone can build the life they imagine through online learning. Today, more than 40 million students around the world are advancing their careers and passions by exploring and mastering new skills on Udemy, and expert instructors are able to share their knowledge with the world. Through our global marketplace and our solutions for businesses and governments, we connect people everywhere with the skills they need for success in work and life. We’re a close-knit bunch that enjoys problem-solving and collaboration, and we share a serious belief in the power of learning and teaching to change lives. Udemy’s culture encourages innovation, creativity, passion, and teamwork. We also celebrate our milestones and support each other every day.
Founded in 2010, Udemy is privately owned and headquartered in San Francisco’s SOMA neighborhood with offices in Denver (Colorado), Dublin (Ireland), Ankara (Turkey), Gurugram (India), and São Paulo (Brazil).
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