Digital Media Marketing Intern: Including SEO, PPC, Social Media (Paid Internship)

OVERALL RESPONSIBILITIES:

The Digital Marketing Intern is responsible for supporting our company-wide marketing efforts. The Associate will assist our Sales and Marketing teams with SEO, PPC, and Social Media content creation, management, and optimization.

SPECIFIC RESPONSIBILITIES:

• Compose and post online content for the company’s social media page and website.
• Conduct market research to support and enhance all marketing content.
• Contribute to the company’s SEO/SEM strategies.
• Measure and report performance of digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify critical conversion points and drop-off points.
• Evaluate emerging technologies.
• Brainstorm with Marketing Manager to build new and creative growth strategies through digital marketing.
• Flexible scheduling, 20-40 hours per week, remote or in-person

MINIMUM QUALIFICATIONS:

• Working towards a Bachelor’s degree in Marketing or Digital Media
• Minimum GPA of 3.3
• Demonstrated knowledge of basic SEO, PPC, and social media principles
• Proven ability to efficiently plan and organize simultaneous projects
• Excellent interpersonal skills and demonstrated ability to work with all levels in the organization
• Demonstrated the ability to function independently or as a team member
• Excellent English communication skills, both verbal and written

PREFERRED QUALIFICATIONS:

• Previous relevant experience in digital marketing
• Knowledge of website and marketing analytics tools (i.e. Google Analytics, SEMRush, WordPress, etc.)
• Experience with digital copywriting principles
• Experience with CRM and marketing automation technologies (i.e. Hubspot, Salesforce, Zoho, etc.)
• Experience with A/B and multivariate experiments
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints