Summer Quarter Term A and B: Courses in Marketing, Management, Accounting and Finance for Non-Business Majors

Consider learning some new skills by enrolling in the following summer Business courses for non-Business majors!

Both courses will be taught by Dorothy Paun, Professor Emeritus.

Summer Quarter Term A Online Course:

ESRM 320, Marketing and Management From a Sustainability Perspective (course website is at https://canvas.uw.edu/courses/1457932). This is an introductory sustainability related business course designed for non-business majors, has NO prerequisites, and gives NW and I&S credit. This course explores two of the four primary business dimensions, marketing and management, from a sustainability perspective. Learning Objectives include (at the end of the course students should be able to:

  • Explain marketing, management, and corporate social responsibility.
  • Describe how markets are segmented, targeted, and products positioned to satisfy individual and business consumers’ needs.
  • Compare techniques for creating value-added products; valuing environmental and social externalities and managing traditional pricing; developing distribution strategies and “greening” the supply chain; and creating and implementing promotion campaigns.
  • Discuss sustainability concepts
  • Define managerial and leadership styles and theories of motivation.
  • Summarize the human resource process of recruiting, interviewing, hiring, training, motivating, and evaluating employees.

Summer Quarter Term B Online Course 

ESRM 321, Finance and Accounting From a Sustainability Perspective (course website is at https://canvas.uw.edu/courses/1457935). This is an introductory sustainability related business course designed for non-business majors, has NO prerequisites, and gives NW and I&S credit. This course explores two of the four primary business dimensions, finance and accounting, from a sustainability perspective. Learning Objectives include (at the end of the course students should be able to:

§   Compare techniques for creating value-added products; valuing environmental and social externalities and managing traditional pricing; developing distribution strategies and “greening” the supply chain; and creating and implementing promotion campaigns. Explain finance, accounting, , corporate social responsibility, and sustainability.

§   Summarize what money is, counterfeiting deterrence, and financial institutions.

§   Explain the functions of the U.S. Federal Reserve System and its monetary policy tools.

§   Describe stock markets, investing strategies, and socially responsible investing.

§   Analyze financial statements (e.g., balance sheets, income statements) and define corporate financial management.

§   Discuss sustainability concepts

By Eli Heller (He/Him)
Eli Heller (He/Him) Career Coach Eli Heller (He/Him)