The summary section of your LinkedIn profile gets noticed more than you think. After your headline and photo, the profile summary is probably the next content to be seen by a recruiter or connection. So how do you keep their attention? What contributes to a solid LinkedIn profile summary?
In general, a LinkedIn summary should speak to your personality and qualifications, while giving readers an understanding of your future goals. The summary should give recruiters, employers, and your network connections a clear sense of who you are and what you are looking for. Don’t be afraid to communicate something authentic and personal, while remaining positive and professional. There are 3 general themes you can follow to help you get started: a personality summary, an accomplishments summary, or a mission based summary. Let’s break them down a bit:
- The personality summary usually includes character traits or something unique about your story. You could summarize an adventure that left a lasting impact, or an experience that shaped you. Be sure to share what skills and strengths you gained, as well as highlight how they could contribute to your future career path.
- The accomplishments summary typically showcases your involvement on campus, leadership roles, volunteer projects you are proud of, and so on. If you are working towards a certain job or industry, try to connect and tailor your accomplishments to your future goals. You want potential employers to know why you could be a good fit for their company.
- The mission based summary could incorporate a specific job or career you are interested in, or an industry that you are working towards. It could also include why that path is of interest to you, and how your values connect with the work you would be doing.
Hopefully this gets you thinking about your own LinkedIn summary, and how you can adjust it towards a certain audience. If you want help from a Career Coach about how to write up your summary, you can come in for a Quick Question session in our office, they are available Tues/Wed/Thurs from 1:00pm-3:30pm this summer.
Happy summary writing this summer!