Why students should be publishing on LinkedIn

Most students are familiar with LinkedIn, and create a profile purely out of necessity. They’ll edit it every couple months, adding a relevant class or updating their GPA. However, there is a whole other way to utilize the platform that most students aren’t aware of.

Publishing posts on LinkedIn is one of the best ways to gain recognition as a thought-leader in their field of interest. The LinkedIn community is strong. It’s full of professionals that are receptive to new ideas and love to interact with them. For example, I authored a post about a trend I noticed with cover letters. In just a few weeks, the post accumulated 72,000+ views, 5,000+ likes, and 400+ comments. I was astounded. I had no idea there were so many people out there interested in what I, a student, had to say. LinkedIn has recognized that, which is why they started their Student Publishing program.

The program is intended to give student voices a megaphone. Each month has a new topic that inspires student thought. January’s theme is #WhatToWatch which encourages students to reflect on what trend they think will emerge in 2017. As a LinkedIn Campus Editor in the program, I talk to students around campus and help them develop ideas for posts, which I then edit with them. After the editing process, the post is promoted on various LinkedIn pulse channels relating to its content.

It can be daunting to get started, especially if you aren’t familiar with the writing process. Since I’ve been editing LinkedIn posts for a little while now, here are my top three tips for beginners:

  • A snappy title is essential. The title is what initially intrigues the reader to actually click on the article and read through it. It should be interesting and thought-provoking without resorting to clickbait.
  • Don’t be afraid to get personal. Some of the most successful posts I’ve seen have included personal details or anecdotes from the writer’s life. This allows the reader to feel more connected to the author and encourages them to keep read to the end and perhaps leave a comment.
  • Write about what you like. Don’t try to write about something you don’t really care about just because it might be “trending,” and that includes the monthly topics. It will easily show in your writing and readers will pick up on the apathy and lose interest.

Hopefully those tips were helpful and inspire students to take next steps. If you’re interested in publishing a post, you can contact me via email at smacha14@uw.edu. Please use the phrase “LinkedIn Publishing” in the subject.

Hope to hear from you soon! Happy writing! 🙂

By Susana Machado
Susana Machado Susana